Kashi Mehrothra, a youth in his early twenties is heavily influenced by Ram Sen, A “proletariat” who used to make a living by selling beedis (small Indian cigarettes) and within a span of few years evolved into a huge capitalist. Ram Sen also developed a slogan: “Bidi Unnotir Shiri!” which meant “Indian cigar is the staircase to success! ” Kashi Mehrothra thought, if a man devoid of any formal education could do so much, he could do all this and more with a more sophisticated intoxicant-per say, a cigarette. Hence, his fantasies of being the “Cigarette King” of India started taking over. He got so much into cigarettes, his friends started calling him Kash, which means a puff or a drag of smoke.