Allu Arjun (Viraj Anand) is the son of Europe?s richest business tycoon Satyamurthy(Prakash Raj). One fine day,Satyamurthy dies in a car accident and Viraj is held responsible for all his father?s debts. Things take an ugly turn as Viraj heads back to India with his entire family. On his return to India,Viraj joins an event management company as a wedding planner. There,he is assigned the job of managing a high profile wedding. During the course of the wedding,he falls in love with Sameera(Samantha). Twist in the tale arises when Sameera?s dad(Rajendra Prasad) throws an open challenge to Viraj in order to marry his daughter. Rest of the story is about how Viraj manages to accomplish his challenge and where do Nithya Menen,Upendra,Sneha and Adah Sharma fit into all this.