An exclusively digital property, the awards will recognize independent music releases in India by Indian artistsfrom around the world across 26 categories, with winners chosen through a mix of public voting and an intensive jury round
Entry process to start in the first week of July with the grand finale scheduled to be held online in September 2020
India, 26thMay 2020:Hungama Artist Aloud, a platform that supports and promotes independent content, today launched Indian Independent Music Awards. As the definitive awards to honor independent Indian musicians, the property will recognize outstanding Indian talent, living in the country or any other part of the world, for their content released in India,either directly by the artists themselves or through labels. The awards will follow a digital –only approach with even the finale to be held online in September 2020.
Artists and labels will be able to submit their entries between1st July and 15th July 2020. The entries will have to include only officially released content in India between 1st April 2018 and 31stMarch 2020 by Indian independent artists from across the world. Public voting and a jury round will follow suit from 17th August to 9th September 2020, with the finale scheduled to happen in the 4th week of September 2020.
Speaking about the property, SouminiSridhara Paul, Vice President, Hungama Artist Aloud said, “Independent content no longer sits on the fringes of the music industry. The talent and sheer exuberance of the artists has made everyone take notice of the content created by independent musicians. The awards are an attempt to give credit to those who have enriched the music industry with their contribution. As the foremost platform that supports independent talent, we are certain that the property will help artists get the recognition they deserve.”
Indian Independent Music Awards will recognize talent across26nomination led categories. These include:
| S. No. | Category |
| Consumer’s Choice | |
| 1 | Best Pop Song |
| 2 | Best Rock Song |
| 3 | Best Hip Hop Song |
| 4 | Best Folk Song |
| 5 | Best Instrumental Song |
| 6 | Best Ghazal |
| 7 | Best Devotional Song |
| 8 | Best Sufi Song |
| 9 | Best Live Electronic Song |
| 10 | Best Jazz Song |
| 11 | Best Blues Song |
| 12 | Best Classical Song |
| 13 | Best Fusion Song |
| 14 | Best Live Performance – Female |
| 15 | Best Live Performance – Male |
| Jury’s Choice | |
| 16 | Best Music Video |
| 17 | Best Song |
| 18 | Best Lyricist |
| 19 | Best Album |
| 20 | Best Collaboration |
| 21 | Best Singer – Male |
| 22 | Best Singer – Female |
| 23 | Best Composer |
| 24 | Best Lyrical Video |
| 25 | Best Band / Duo |
| 26 | Rising Star – Female |
| 27 | Rising Star – Male |
Launched in 2010, Hungama Artist Aloud is India's premier talent and independent content platform. Celebrating its 10th anniversary this year, it provides independent content creators digital and on-ground avenues and manages an ecosystem that offers various services including acquisition, distribution, venue programming, talent management and digital & event IPs, all dedicated to the non-film space. Over the years, Hungama Artist Aloud has created several properties and shows that have empowered independent artists across the world. Some of these properties include ARISE (live performances at Hard Rock Cafe venues across India), Discoveration (digital performances by independent artists), Discoveration Gen Next (digital performances by young independent musicians), #StayAtHome #StayEntertained (acoustic performances by renowned artists, live from their respective homes), Happy Club (India’s first digital open mic), Khazana Talent Hunt (India’s first talent hunt for ghazal singers created in association with Khazana - A festival of ghazals), World Music Day Festival (multiple live events in different cities on a single day to celebrate World Music Day), and more. Through its association with McDowell’s No1 Soda, Hungama Artist Aloud has also created original content (under No1 Yaari Jam Originals), concerts (No1 Yaari Jam Fests across 12 cities, each attended by more than 15,000 people) and No1 Yaari Jam Pad (spaces that allow independent musicians to jam, created in association with McDowell’s No1 Soda).
Hungama Artist Aloud – Talent First platform has an all-purpose, uniquely customized website and app for fans, artists and producers and labels. The digital platform is the ultimate independent content hotspot, to listen to, watch, create and upload original content across genres, be it music, comedy, dance or entertainment. The multiple award-winning platform is a one-stop destination for handpicked and curated original independent content across the globe and caters to independent talent and music fans alike.
