Set on the backdrop of the sea coast,the story is about the lives of the fishermen. In that lives Bosanna (Ramky) and his friends Burugu and Satti. Despite their best efforts,their catch of fish is quite low. A girl from the same community Nookalu (Tanmayi) is in love with Bosanna but he never pays attention to her. On the other hand,a noted industrialist Ajay Dheeraj (Subbaraju) casts his eye on the shore and wants to set up a fishing company. He uses his clout and begins to make his moves by hook or crook. Then there is the enthusiastic news reader/journalist Swapna (Gayathri) who is keen on bringing a change to the society but has a taste of reality through a coverage of the fishermen’s lives. She also decides to expose the dark side of Ajay’s moves. What happens to all their lives and ambitions forms the rest of the story.